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About Us | Services

UrbanLens Planning, LLC provides strategic and creative solutions for land use planning and permitting, sustainability, project management and urban mobility.  The firm’s principal, Robin Scholetzky, has been a practicing urban planner in Portland, Oregon for over 15 years, working in the public and private sector for design, environmental and planning firms.

We apply experience and tenacity to successfully navigate the permitting process, enabling you to focus on the ongoing success of your project.

UrbanLens Planning is a State of Oregon ESB/WBE and DBE certified business, #9794.


Clients and Project Partners

We collaborate with some of the sharpest in the industry: 


City of Astoria Community Development Department;  City of Beaverton, Facilities Department, City of Portland Parks and Recreation Department; Portland Bureau of Transportation

Designers and Builders

Ankrom Moisan ArchitectsBridgetown DesignBuckenmeyer Architecture; ; DMTA Architecture; Opsis Architecture;  Scott Thayer Architecture; Simon Investments; Summit Engineering; Urban Development + Partners

Allied Professionals

Brightside Engagement; Cascade GIS + ConsultingCommunitas PlanningInhabit Real EstateOregon Chapter of the American Planning Association; Sarah Moon + Co

We love what we do and it shows in our work:

“We recently had the pleasure or working with Robin as UrbanLens secured entitlements for our Portland, OR senior housing project and we could not have been happier with our experience. In addition to being exceptionally responsive with our team and taking the time to really understand our project’s nuances and sensitivities, she kept us very well informed of issues she confronted and timing expectations related to submissions and processes. Thanks in no small part to Robin’s attention to detail and her rapport and professionalism with city staff, she executed flawlessly.”
— David Simon, Simon Investments
When I first spoke with Robin, our Neighborhood Association Board was in a panic. A hearing was scheduled for a proposed subdivision adjacent to a beloved neighborhood park, and we did not know how to respond to the applicant’s proposal. Robin patiently listened to our concerns and helped us identify the goals we wanted to achieve at the hearing and the best strategies for achieving them. She spent several hours on the phone with me over a series of several phone calls, spent time researching our town’s Municipal Code and procedures, and reviewed our letter of testimony to the Development Review Commission. We were able to go to the public hearing informed and prepared because of all of her help. I am deeply grateful to Robin for all the time and care she took advising us.
— Sarah Ellison Hallinan Heights Neighborhood Association Board, Lake Oswego
“We hired Robin for what seemed to be a complicated land use riddle wrapped up in an environmental enigma. She was able to plow though the layers of complexity in a timely fashion and find an exception in the planning code that allowed us to move forward and avoid a costly land use adjustment process.”
— Dennis Thompson DMTA Architects
“Robin has been amazing to work with and brings more knowledge to the planning process than anyone we’ve worked with. She has been an essential asset in navigating and understanding the city’s processes and procedures in planning our metro area projects. She stands out even more in her responsive and quick turnaround time.”
— Ashley and Tyler, Portland Farmers and Entrepreneurs
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Project Portfolio 


Project Site Map

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Company Practices

“Look closely at the present you are constructing: it should look like the future you are dreaming.”  Alice Walker

The company practices for UrbanLens Planning, LLC are our commitment to the present and the future.


As an urban planning/professional services firm, UrbanLens Planning is committed to civic engagement that fosters the well-being of our community.  We have provided and continue to provide, volunteer and pro-bono services to several local non-profit organizations, including  Know Your City. We are an active member of Business for a Better Portland as well as the Oregon chapter of the American Planning Association and the Planning and Women Division. We participate in the activities of the Sustainability Communities Division of the American Planning Association.  UrbanLens Planning, LLC illustrates its respect for the community, clients and our stakeholders and strives to provide thoughtful and meaningful deliverables.


UrbanLens Planning has committed to being a good steward for the environment.  We source sustainable office products: from  fair-trade coffee to recycled content products. We place a priority on collaborating with local, women-owned, sustainably-minded businesses  for our suppliers and professional partners.  Electricity for our office is powered by 100% renewable power through GreenPower Oregon and we share open space that is Certified Backyard Bird Habitat since 2015. We use alternative transportation as often as possible for connecting with clients and the community.  In 2017, our use of a bicycle to reach clients and colleagues saved 548 lbs of CO2. 



We track our volunteer hours, our transportation impacts and our energy use. We are currently exploring certification as a Benefit company through B Labs.



Recent News


Work with Us

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Strategy Session

The Strategy Session is for you if you are just starting out and would like to understand the options available to you.  We’ll meet face to face or by phone. You'll have a better understanding of the possible land use options for your site.  


Preliminary Site Assessment

The Preliminary Site Assessment is for you if you have a project in mind and some fairly specific questions. We’ll get started by getting some preliminary information about your project and your site and I’ll provide some specific guidance (in writing) on your questions and a framework for next steps and associated land use application processes.


Need to talk to us? Click here to get in touch!